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Phone audio for managed service providers

You sell your clients a properly configured phone system, then answer your own line with whatever was set up in year one. The first fifteen seconds of a call to you is a demonstration of the thing you are selling.

Why it matters here

Your own line is a reference site

  • Prospects judge the product by your phone

    A buyer who has just been pitched unified communications hears your greeting within the hour. If it is a default recording and a beep, the pitch is working against itself.

  • Contracted clients should not queue behind sales

    A client paying a monthly fee and a stranger ringing about pricing want different people and deserve different waits. Separating them on the way in is the cheapest service improvement available to you.

  • You already own the hard part

    You administer phone systems every day, so loading a file is a two-minute job you could do from the car. The thing that does not exist is the recording, which is why most MSPs still have the default one.

  • Hold time is air time you already pay for

    Existing clients regularly do not know what else is in their agreement. Backup checks, security awareness training, hardware procurement. Two lines on hold reach more of them than a newsletter does.

Music On Hold

An example script

The shape and the level of detail that tends to work for managed service providers. The business is invented and the words are only a starting point — yours are written in the studio.

Thanks for holding, one of the team will be with you shortly. If you are waiting on a ticket, every update is posted to the client portal as it happens, so there may be an answer waiting there already. And if a review of your backups or security awareness training for your staff is on the list this year, mention it when we pick up. Both are included in most of our agreements.

What to mention in yours

  • Which number reaches the service desk, and which reaches accounts.
  • Your client portal, and what a client can do there without ringing.
  • What your agreement covers outside business hours.
  • Services existing clients are entitled to and rarely ask for.

You write the words, or edit what the assistant drafts, so what your callers hear is your decision rather than ours.

Questions

Before you start

Pick from the Australian voices, and take a five-second preview of your own audio. Your download is prepared for your phone system, and pricing is one payment for the recording you make.

Create a message for your managed services business.

Start from a blank page or let the assistant draft it. Either way you hear five seconds of your own audio before you decide anything.

No account needed. Payment comes after the preview, not before.